First Ondemand provides enterprise-class secure on demand instant authentication and promotional micro-marketing tools for commercial marketing initiatives.
Coupon Authentication Systems
First Ondemand provides digitized coupons and electronic clearing to enable next generation coupons.
Customer Loyalty Initiatives
First Ondemand offers sophisticated micro-marketing tools to promote footfall and focused customer acquisition and advanced loyalty programme initiatives.
In-store Promotions
First Ondemand delivers management tools to link in-store inventory promotions with national marketing programmes.
Benefits to Manufacturer
- Product validation at SKU level
- Collection of information about individual consumers
- Significant increase in data transfer speed
- Increased ROI for each campaign
- Improved and detailed geographical analyses
- Greater awareness and understanding of brand loyalty
- Daily online coupon campaign management
- Alternative methods of distribution
- Trusted intermediary
Benefits to Retailers
- Back-office savings
- Ability to react immediately to local marketing initiatives
- Quickly implement efforts towards new customer acquisition and measure their effectiveness
- Timely and accurate re-allocation of stock
- On-line management of marketing campaigns
- Awareness of competitor activity
- Elimination of fraud
- Increased speed of payment
- Automation of reconciliation and improved audit trail
- Applicable to other paper items, such as vouchers and checks
- Real-time data collection
- Facilitation of new distribution methods which cut costs, e.g. SMS, Internet, E-mail, Interactive TV
- Trusted intermediary (minimized risk)
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